Jersey Village, located northwest of Houston, is a close-knit community experiencing redevelopment along the US 290 corridor. In 2014, they began the process of updating their comprehensive plan which had not been updated since 1989. A comprehensive plan advisory committee (CPAC) was formed to help guide the planning team through the update process and develop recommendations to implement the vision established by city leaders, the CPAC and the community. One prevalent issue was the establishment of an identity, which was solved through recommendations associated with landscaping, gateways and wayfinding. Other recommendations focused on maintaining the quality of life in Jersey Village.