In 2007, Freese and Nichols’ Sefko Planning Group prepared an update of the City of Irving’s 1995 Comprehensive Plan, including a Transportation Plan that addressed multi-modal connectivity for the community with regional highway, transit and rail improvements and emphasizing opportunities for transit-oriented development, pedestrian and bike opportunities.
Additionally, Freese and Nichols helped the City identify opportunities for enhancing the community’s visual image and aesthetic quality. As a result of years of development, aging infrastructure and crowded corridors had produced an unappealing and dated image of the community. Freese and Nichols’ planning staff developed recommendations for community-wide improvements that addressed gateways, corridors and intersections from both a regional and local perspective. To promote visual appeal and continuity, Freese and Nichols prepared recommendations addressing commercial signage for regional, community and way-finding elements.